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In August 2017, Arnold Worldwide entered the Boston Brandathon, a competition to help local companies create branding. We were matched with Kulisha, a sustainable chicken feed startup and my team and I had 72 hours to create a campaign.

The insight: It's not feed for chicken farmers, it's feed for chicken lovers.

Idea: rebrand Kulisha as if the chickens themselves were hipsters, so that we could talk about care, sustainability and quality in a fun way. 

After presenting our work at an event hosted by Google, we placed 1st and Kulisha has since used our branding. 

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Creation of "Edibugs" and package redesign

"Dried black fly larvae chicken feed" didn't have a ring to it. So, we renamed the feed "Edibugs" and generated a new look and feel.

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Website Redesign

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The Feed Feed

Housed on  the Kulisha website, you can feed Kulisha's chickens right before your eyes just by tweeting or "clucking" (if you will)  a grub emoji at them. The Feed Feed is attached to a coop cam so you can watch the chickens being fed in real time. 

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Nestimonials

To give our chickens names and personalities we created an area on the Kulisha website where the hipster-ey chickens can speak for themselves. 

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Social

We created a social platform for Kulisha showing how much Kulisha chickens love their bug-based feed. 

out of home

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In the press

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